Featured B2B Marketing Articles
Solutions Every B2B Marketer Should Explore Heading into 2024
The marketing technology landscape continues to grow at a blistering pace every year, from under 1,000 technology solutions in 2014 to over 10,000 today. In these marketplace conditions, every B2B marketer can be forgiven for not understanding how every solution fits into and potentially elevates their organization's performance. This article highlights the solutions every B2B marketer should explore in 2024.
Beyond Email Part 4: Notifications
Email and SMS are not the only tools for breaking news stories to readers. Part 4 of the Beyond Email article series examines notifications, a great way for building relationships with potential readers that are not yet ready to provide personal contact information.
Beyond Email Part 3: Search Engine Marketing (SEM)
Search is the most powerful tool companies have to allow new qualified readers to discover their content. Part 3 of the Beyond Email article series examines Search Engine Marketing (SEM), a frequently overlooked opportunity by B2B media to help quickly funnel qualified audience into their sites and improve organic search results.
Beyond Email Part 2: LinkedIn
Email is the primary channel most B2B media brands uses to communicate with both readers and customers and LinkedIn is the primary social network for B2B organic reader engagement. Part 2 of the Beyond Email article series explores the creative ways B2B media companies can use LinkedIn to acquire, engage and retain readers and customers that are difficult to reach via mass email.
Beyond Email Part 1: SMS
Email is the primary channel most B2B media brands uses to communicate with both readers and customers. As the competition increases to get noticed in the recipient's inbox, it is even more important to acquire, engage and retain your audience's attention using other communication channels. Part 1 of this article series examines proven ways to utilize SMS messaging.
Three Tips to Help Marketers Confidently Identify CDP Data Sources & Destinations
One of the critical first steps to a CDP implementation is to map out your data sources and destinations. These three tips will simplify the process for marketers new to CDPs.
Five Steps to Select the Ideal CDP
With well over 200 CDPs available today, selecting the ideal fit is a difficult and time-consuming task. Following these five steps will set you on the path to a successful CDP implementation.